inventory of 10+ large SSPs and cross-network impressions frequency management

ongoing development of optimization tools that deliver reach, CPC, CPA and other goals

retargeting (including dynamic remarketing) allowing to reach out to the loyal audience & also lookalike targeting and real-time look-alike based on post-click

context targeting based on the keywords within the current page or previously visited ones

setting up and testing of the possible targeting hypotheses to increase system’s education pace

access to external DMPs and internal high-performance DMP allowing numerous targeting options

efficient brand safety engine filtering out dangerous content that includes tragedy, obscenity, swearing and so forth

support for any type of auction that is right for you: open, private or preferred deal

complex strategies execution (triggers based on the user behavior, user-creatives matching, etc.)

50+ dimensions of targeting to improve reach without sacrificing the quality of the campaign

smart decision making algorithms set the bid level based on users' affinity with thousands of targeting segments

own data-crunching tech that is 10x faster than Hadoop backing up decision-making process